Thanks to its alliance with SRS Distribution, Club de Futbol Monterrey took part in one of the most important events in the U.S. construction industry: the International Roofing Expo 2026 (IRE), held in Las Vegas, Nevada.

Jesús Zavala, former player and Club ambassador, along with Monty, Rayados’ official mascot, were present at the SRS Distribution booth, where they interacted with attendees, took photos and shared moments with those in attendance.

“This is a very important event, where we can be close to the Latino community—people who are very hardworking and dedicated—and the partnership between Rayados and SRS is very important so that this can happen and they can identify with the Club’s values,” said Jesús Zavala.

Meanwhile, Alan Lopez, Director of CARE External Learning & Development for Latinos in Roofing (LIR), highlighted the relevance of this partnership in strengthening the connection between companies and Latino culture within the industry.

“It’s important because it helps contractors connect and see what’s new in the industry. SRS connects with the Hispanic market, and soccer plays a very important cultural and socioeconomic role because it brings people together—and Rayados helps make that connection,” Alan noted.

Through this collaboration, Rayados reaffirms its commitment to strengthening its presence in the U.S. market, creating new opportunities and connections that go beyond the field of play.

The International Roofing Expo is the most relevant trade show in the roofing and construction sector in the United States, bringing together manufacturers, distributors and contractors in a space focused on innovation, specialized conferences and business opportunities.

Over the course of three days, attendees were able to explore the latest industry trends and technologies, while also strengthening relationships with leading companies in the sector.

Thank you, SRS Distribution!

Andrés Jiménez